How can you:

- quickly benchmark website’s SEO?
- estimate your search engine optimization consultant?
- gauge success of in-house SEO employees?
- evaluate your SEO business?

I am about to share with you 2 expert tips to track SEO progress on the fly.

For a site optimizer, data is the single most powerful tool. Three reasons why:

1. Data defines you as an search engine optimization.
If you don’t play hard with data, neither customers nor the industry will take you seriously.

2. Data says you how well you are doing.
I am all about customer feedback but first thing you got to do is root through your proper information to get your search engine optimization strengths and weaknesses.

3. To a client, data speaks louder than words.
How can a customer make sure you are actually getting work done? Information. Will a cheesy “How ya doin” phone call do? Nope. Management needs reports, daily, weekly, monthly… Share your data, and you are halfway there.

If you take information as seriously as I do, and if you mine lots of it, chances are you are already heavily using search engine optimization tools. If not, now is a good time to start and set up a powerful data mining and search engine optimization reporting framework for your company.

I am all for automation in my business because the amount of sites I promote today simply doesn’t leave me any other option but to automate.
Plus, with the new generation of breakthrough search engine optimization SEO reporting software out there, you can monitor your search engine optimization progress fast and easy, just like thousands of search engine optimization professionals do around the world.

Such software have killer email reporting systems built-in. I use them to set up an annual reporting schedule for each client and for the entire year the tool sends out updated and personalized optimization reports to my customers as a follow-up and directly to your inbox for a quick review.
Not only are search engine optimization apps reports convenient but they are also good-looking and full of visuals so the design is one less headache I have to think about.

If you wonder what sorts of metrics are important in search engine optimization reports, I’ve pinpointed three:

1. Keyword metrics:
- keyword positioning in targeted SEs
- historic rankings
- expected and up-to-date site visits by keyword
- keyword research metrics – competition, search volume etc.

2. Link building metrics
- Number and quality of customer backlinks
- Number and quality of link building partners
- Number and quality of competitor inbound links

3. On site and on page SEO metrics
- Landing page and page element optimization statistics
- Keyword density analysis for a keyword niche
- Site structure analisys data

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